Jonathan M. Blank

Cultivated career in three chapters:- Chapter 1: Social Media Marketing
- Chapter 2: Content Marketing
- Chapter 3: Marketing team leadership

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• jonathan.blank@gmail.com
• 917-902-7795

Willing to relocate (currently St. Louis, MO)

B.O.S.S. Retirement Solutions

Chief Marketing Officer

2024

Salt Lake City, UT

Oversaw lead generation and lead nurturing programs for this $1BN retirement advisory and management firm. Launched the firm’s podcast, developed the firm’s roadmap for using AI for marketing, and edited the firm’s newsletter.• Provided recommendations on updating the marketing dashboard.

Department of Homeland Security

Content Manager

2023-2024

Washington, D.C.

First marketer for a DHS headquarters division. Initiated a brand positioning refresh and developed a framework to launch customer-tested content programs.• Introduced digital marketing best practices to this DHS division as the division enhanced its outreach to the private sector.

Carlyle

Global Head of Marketing

2020-2023

Washington, D.C.

Planned, built, and delivered brand management and digital competencies from the ground up to fulfill investor retention and upsell business goals, supporting $300B+ of assets under management for this prestigious investment management firm. Led a 24-member high-performing marketing team comprised of seven direct reports and 17 contractors. Developed and implemented marketing strategies to support fundraising goals across private equity, real estate, private credit, and secondary investments lines of business. Launched the company’s first digital regionally segmented content marketing program to help existing and future clients consider investing in funds focused on the US, Europe, and Asia. Provided editorial oversight over all content marketing programs.• Results produced a remarkable 11 percent increase in trust in the firm, as noted in a brand reputation survey of potential clients. In addition, the program delivered a 32 percent increase in opt-ins from investors to receive our marketing content.

Citadel

Digital Marketing Manager (promoted to Head of Digital Marketing in 2017)

2016-2020

New York, NY

Developed, optimized, and executed content marketing programs targeted to investors, recruits, and policymakers. Managed a $1.6M annual ad budget ensuring that content reached target audiences. Executed channel management of digital content hubs, including social media, email, the company’s blog, and newsletters.• Increased the average monthly engagement with Citadel’s owned digital channels by 36 percent between 2018 and 2019.

NewsCred

Director of Content Marketing Services

2015-2016

New York, NY

• Led a team of eight former journalists to develop content marketing for Fortune 500 clients, including Visa, Coca-Cola, and Pfizer. Developed a five country roll out of a content marketing program for Pfizer. Program included structure for countries to collaborate with corporate.• The global Pfizer program resulted in a 12% increase in qualified leads of pharmacists interested in having 1:1 conversations with Pfizer sales representatives.

2005 to 2014 work experience in U.S. and international digital marketing, content marketing, and social media marketing available on request.